Practically everyone is on social media these days, from your pre-teen neighbors to your grandma. Most importantly, your clients are there – they’re using Pinterest to source ideas and create inspiration boards, Instagram to document every behind-the-scenes step of their planning, Facebook to gather feedback on their ideas, and Twitter to share links that matter to them. Plenty of other wedding vendors are there as well, building their brands and creating relationships with others in the industry.
By not taking advantage of social media, you’re missing out on many benefits:
- Marketing opportunities that don’t cost a thing – social media platforms are completely free, and offer you access to a wide audience
- A stronger brand identity, enabling you to reinforce the message you’re presenting on your website and in your print collaterals
- Instant interaction with prospective clients and with other vendors – by chatting, supporting their posts with likes and favorites, and sharing content of value
Social media is an essential part of doing business today, but it can also be a tremendous time-suck: many of us have fallen down the “rabbit hole” of endlessly scrolling, clicking, and following links, only to find half the day’s been wasted. It can also be challenging for many business owners to think of relevant content to post. Let’s be honest: it’s hard to come up with interesting things to say about the business you work in day after day!
Firebrand Messaging provides social media consulting services that takes the headache out of content creation. We’ll create editorial calendars packed with fresh, relevant content for your business and your industry. We can even curate the text, source interesting links for sharing, and create original, custom branded graphics for you, so all you have to do is post. (The best part: because we take the time to truly understand your business, everything we create for your social media will sound like you. Authenticity is everything to us!)