Was that mean? Maybe. But honestly, utilizing an editorial calendar for your business blog and your business social media accounts can make a different in so many ways:
- It keeps you organized.
- It enables you to keep your content fresh.
- It allows you to instantly visualize where you have room to schedule pop-up promotional posts or guest content from other people.
- It allows your team to step in and help you, without throwing you off your groove.
With all these benefits, it would seem like the task of creating an editorial calendar would be super hard, right? Not at all.
Here's the simple process I follow in creating an editorial calendar for each of my businesses, including this one.
- Start with a template, obviously - again, it doesn't matter which you use. Look for one that has a separate page for each month, and make sure you have enough pages to schedule ahead by several months.
- Decide how frequently you wish to post. For blogging, this might be 1-3 times per week; for social media, you'll probably post daily on working days (maybe a few times a day on some platforms, such as Twitter).
- Map out any posts that are time-sensitive. Consider holiday messages, important dates in your company's history, any sales or promotions you want to announce, events you're attending or sponsoring, and so on. Mark these dates on the editorial calendar first.
- Consider if a series of posts (whether for your blog or your social media) might be a good fit. For example, if you notice your calendar doesn't contain any posts on Fridays, you might opt to create a #flashbackfriday series on either your blog or social media, and use those to highlight some of your best work from the past. You might also create a series centered around a particular content theme, such as welcoming new clients on the first of every month.
- Mix it up - fill in the gaps in your calendar with a wide variety of post content. You might make some posts more photo-heavy, others more based on advice and tips, others more fun and lighthearted.
- Use your social media to promote your blog posts, and your blog to promote your presence on social media.
- Identify any opportunities to solicit content from other people. Many people are happy to guest blog for you (read more about the benefits of guest blogging), and by looking in advance at your editorial calendar, you can give people plenty of notice to get their posts written.
By planning your blog and social media content strategically, and setting a schedule by which to post, you'll find the entire task is easier to manage, and your fans and followers will benefit from your efforts. And, if all else fails, we're happy to manage your blog and social media for you! We can also create an editorial calendar for you, full of ideas for posts you can create yourself. Please email us directly for pricing!