So...let me start by saying...your news matters. Your achievements matter. Your personal story, your life journey, your values and philosophy, they all matter. Those things are all central to your existence as a human being.
(Let me backpedal just a bit and say that I'm one of the least "woo" people on earth - in fact, for very personal reasons, I'm pretty much allergic to that stuff. But I really believe in what I'm saying here, so bear with me.)
So with that in mind, you should share as much as you can, because your fans and followers want to hear from you. (And if they don't, they're "courtesy likes" and not worth worrying about. More on that in a future post!)
Here are 5 positive reasons for sharing yourself and your story on your blog and social media:
- It makes you seem human. Now, there's nothing wrong with a great professional bio (I'm pretty partial to mine!). However, communicating more naturally, as is logical on a blog or social media post, allows people to connect with you in a different way. Sometimes, they'll be cheering you on in your successes; other times, they'll be empathizing with you in your struggles. Either way, they're finding you more relatable, which, in my experience, is never a bad thing.
- It builds your credibility. We all want to be perceived as leaders in our field, whether or not we've actually gotten there. Letting the world know about all that you're accomplishing, professionally and personally, reinforces your competence in the minds of clients and colleagues. A big part of your reputation is created on the information that you yourself put out into the world. Why would you let modesty get in the way of the credit you deserve?
- It fosters opportunities. Positioning yourself as a confident, expressive, successful businessperson can lead to all kinds of great things: media mentions, guest blogging gigs, mentoring relationships, even new business partnerships. It also can inspire friendships, as people find things about you that resonate with their own story. (I can tell you from personal experience that I never knew I had so many personal things in common with my professional acquaintances until I started revealing more about myself on my social media. Suddenly I was bonding with all kinds of people over things like my divorce, my single-parenting of two special-needs kids, my own late-in-life diagnosis of ADHD, and all kinds of other stuff!)
- It creates pride. Not just your own - but pride in the minds of the customers who've hired you and the colleagues who've referred you. When they see you sharing your successes, they're reminded why they wanted to work with you in the first place. And we all want to rally around businesses - and more importantly, people - we believe in.
- It makes you seem alive. This one seems pretty obvious, but when people click on your blog and see a recent article, or go to your social media accounts and see lots of activity, they know that you're still in business and your doors are still open (literally or figuratively). If someone completely unfamiliar with your brand stumbles across your blog, Facebook, Twitter, whatever - they'll automatically feel more confident investing the time to research you further.
With that, I hope you'll go forth and share. Shout from the rooftops about the great stuff you're doing. Be vulnerable when appropriate. Be real. But please, don't be too humble to own your story and your successes. Let the world know about them. I promise you won't regret it.