When I talk about guest blogging, I'm referring to creating content specifically for a colleague's blog, as opposed to submitting articles as a freelancer to bigger websites (also a totally worthwhile pursuit, but maybe a loftier goal). I've done a ton of guest blogging myself, and have found it to be fantastic for my business and for building my personal brand.
When you agree to write for someone else's blog, you're being gifted with a variety of benefits, and here are five of them:
Guest posts can be easier to write than your own posts. Yes, you might be more conscious about your writing quality when you're composing something for someone else, but you're also free from the direct comparison of that post against everything else you've written. For example: say your own blog is all about widgets. You have 1,340 blog posts about every possible aspect of widgets. By contrast, Suzy Q who's asked you to guest blog? Her blog has exactly zero articles about widgets, and she's thrilled to have you share your widget expertise with her readers. Super easy, right? You already have the knowledge, and you have tons of earlier posts from which to draw inspiration. (Remember to make your post for Suzy Q original, though! Everyone suffers when you use duplicate content.) And if Suzy Q doesn't want a widget post? That's okay - she probably has a topic in mind that she does want you to write about, and coming up with the topic is easily half the battle. Still easier than coming up with post #1,341 about widgets.
It bolsters your reputation as a leader in your industry. Being published on other blogs and websites (and in print, of course) does great things for your professional bio and portfolio. It builds credibility. It makes you seem like a sought-after source for knowledge and advice. Most professionals I work with in my business coaching are eager for expanded opportunities, whether through writing, speaking, or being considered for media interviews. Guest blogging is a great stepping stone for exactly that purpose.
It can help you secure reciprocal content, which may come in handy in the future. Many people who ask you to guest blog for them will be thrilled to do the same for you - and having an extra post in the coffer, one that you didn't have to write, can feel like quite a gift when you're busy. (Oh, and it allows you to double dip from that cross-promotion benefit I described above!)
It's nice to help people. Okay, this one's a little woo. Still, I think that building good relationships is beneficial to anyone's career, and it's a kind and smart thing to do to say "yes" when your schedule permits. Someone wouldn't ask you to guest blog for them if they didn't like and/or respect you - and even if they didn't ask you, but rather, you're pitching to them, you're still potentially taking work off their plate, which is always appreciated.
A closing note: if you have an opportunity to write a guest post for someone's blog, and you feel overwhelmed by the task (or you know your writing is not up to par with your knowledge and experience), consider reaching out to Firebrand Messaging. We can craft expert-level blog posts, based on very simple input from you, that positions you as a true expert in your field, and makes the other blog owner feel overjoyed with the quality of your contributions. Contact us for a custom quote for a single article or for ongoing blogging for your business.