For example, one of my businesses is a DJ company, specializing in upscale weddings. I would never advise anyone to attempt handling their wedding music (and, God forbid, emceeing) themselves. But that's because with weddings, the stakes are just too high. There aren't any do-overs. And any shortcomings in the music will negatively affect the party vibe and empty the dance floor, while any bobbles in the announcements will result in confusion and embarrassment.
But blogging and social media are totally different. As important as a great blog and an active social media presence are, they aren't rocket science. If someone takes a stab at handling the task themselves, and falls short, how serious are the consequences, really? Poorly written blog posts can be deleted, and only the most intrepid Internet stalkers will be able to unearth them. Boring social media posts can be deleted, too. And even without deletion, given how quickly information passes us by, I promise most of what's posted gets forgotten almost instantly. That's the age in which we live. (I guess one potential problem might be that someone writes something so ghastly and mortifying that their reputation is forever tarnished - but, really, if someone's that incompetent, they've got bigger problems to face than being bad at blogging and a failure at Facebook.)
Also - and I'm getting a little personal here - I have a personal mission of authenticity and supportiveness. Seriously, I consider it my life's purpose to support business owners, both in operating their businesses successfully and in expressing themselves in an authentic way. Blogging and social media are so totally aligned with both of those things! If I can help take some of the burden out of building an online presence, and allow more people's voices to be heard, that's incredibly satisfying to me.
Finally, I do believe in the concept of "what goes around comes around," including kindness. I can't imagine that putting good information out in the world could do anything but reward me on some level, at some point. If nothing else, maybe someone will manage their own blog and social media for a while, start seeing the benefits to their business, but ultimately realize it's too much to maintain. Who knows - maybe they'll think of me and contact me to take over. Nothing wrong with that, right?
If there's something I can do to help make your blogging and social media easier, or to create some fabulous written content for your business, I hope you'll get in touch!
Back next week with some more DIY magic...