I'll be the first to say that perfection doesn't have to be the goal, especially when it comes to blogging or social media. Making an effort at all is an important first step for any business, because, frankly, plenty of businesses are ignoring the valuable benefits of an active blog and social media presence. That being said, you can do better than the most basic effort, and if you're the type of person to have started a business all, you probably strive for greatness in pretty much everything you do. So your blog and social media are bound to eat up a lot of your time.
- Come up with ideas for topics (sure, my previous lists might help, but of course you're going to need to supplement my suggestions with topics specific to your field)
- Writing the posts themselves - this can be a challenge even for people who like to write
- Proofreading your posts for spelling and grammatical errors
- Looking for opportunities within your posts to link to past posts, other content on your site, or relevant content on external sites
- Sourcing, downloading, resizing, uploading, formatting and tagging images (and ensuring you have the legal right to use them)
- Adding keywords, meta descriptions and appropriate titles to your posts for SEO purposes
- Promoting your posts via social media and/or email subscriber lists
- Responding to reader comments and fielding guest post requests
Yeah, that's kind of a lot. Then, add in the tasks needed to maintain an effective social media presence:
- Create your own, original content (text, graphics and photos) to post
- Source, review and curate third-party content to share with your fans and followers
- Read others' content to provide support and feedback
- Engage with your audience by replying to comments and messages
- Participate in applicable groups and private lists to strengthen your professional relationships and earn referrals
Notice that I didn't even include any of the ROI-related tasks like tracking blog traffic, post reach, fan/follower counts, etc. Nor did I count the rabbit hole that we all fall into when surfing social media or browsing the web for content to share. (Whoops, there went a whole afternoon!)
I know blogging and social media can be overwhelming, believe me - I manage and create content for all of it for four of my own ventures (Firebrand Messaging, WeddingIQ, MyDeejay and my own hub site), as well as for a select handful of clients of this company. It's a lot to handle, even when it's just for one company.
So imagine for a moment: if someone else - say, a totally awesome blogging and social media company [cough] - were to take some or all of this off your plate, giving you back hours and hours every week, what else could you spend that time doing?
- Providing the actual service or product that earns you real, cash money
- Following up on client inquiries, sales leads or proposals
- Networking with other professionals who can send you work
- Pitching yourself for new opportunities - maybe as a consultant, speaker or interview subject
- Designing, inventing, creating something fantastic
- Dreaming, goal-setting and strategizing for your business, as leaders do
- Giving yourself a well-deserved break to rest and recharge
All of those sound pretty fantastic, right? When you're ready to get your time back, contact us and we'll be happy to discuss options with you. We can't wait to help!