My very favorite kinds of blog posts, however, are the kind that build the business owner's credibility as a thought leader, within their own industry and beyond. Many of the professionals I know, and certainly those I work with as clients of Firebrand Messaging (as well as through my business coaching) have so much knowledge to share. They're also incredibly interesting individuals with a unique perspective on the journey that got them where they are today.
The kinds of posts that show off those business owners' expertise, in their own authentic voice, are absolutely the best kinds of posts for me to write. I think my company's ability to showcase our clients in this way is something that sets us apart from other content marketing companies. Not to toot my own horn (okay, I'm not actually modest), but we're smart enough, and talented enough, to do it.
What do we mean?
Creating "thought leader" posts is something we've done for business owners in a lot of different industries, including some with which we had no direct experience prior. And I have to say, it's been extremely rewarding to hear the great feedback from these pros, who've been thrilled at how smart, clear, and engaging we made them sound.
(I do have to say - these folks are absolutely as wonderful and knowledgeable as our blog content would indicate. Because that's the magic: helping people shine in a format that isn't where they're ordinarily most comfortable.)
Whether you're using Firebrand Messaging, another writer, or managing your blog yourself, I can't recommend enough: incorporate some "thought leader" posts. Present your experience and skills in a written form that's accessible to your readers. Provide some truly insightful commentary on an issue that's important. Use your blog as the platform that it is - because, while we aren't all delivering TED talks or publishing bestsellers, anyone can use a blog to their advantage.
Want to see what a "thought leader" post can do for your business and your professional image? Contact us and we'd love to chat