Some business owners, however, don't mind blogging at all; they just find it difficult to come up with new post topics. After all, when you're thinking about the same products and services each day, or working with the same kinds of people over and over, at a certain point it all starts to run together. To make blog writing easier, I've decided to roll out a new post series that will run in the first week of each month. I guess technically it's a mini-post series, as these won't be long - just four or five ideas for blog article topics, one for each week of the month. Brain-joggers, if you will. Look for these posts on the first Tuesday or Thursday of any given month, and feel free to share your posts with us if you find the topics useful!
Here are five posts you might consider writing for the month of July in 2015:
1. Oops! Questions We Forgot to Answer in Our FAQ: Most businesses' websites have a frequently asked questions page (and if yours doesn't, consider contacting us for help in writing one, as FAQ are invaluable for improving your search engine rankings!). In this post, you can address customers' and clients' REAL questions. This post should be funny, a little tongue-in-cheek, and a way to show some personality while also addressing things your customers and clients really want to know.
2. A Day in My Life: What My Own Reality Show Would Look Like: Business owners, why not pull back the curtain on your life and give your customers, clients, and referral sources a glimpse of what goes into your day? This is a great way to connect with people on a more human level. Do you spend a ton of time loving on your mutt? Volunteer at your kids' charter school? Go running or do Bikram yoga faithfully every morning? Or, like me, do you secretly eat Dunkin' Donuts Munchkins in the car on the way to work, and rock out to bad '90s jams when people would probably assume you're listening to NPR? Write your post in schedule format, and let people see a different side of you.
3. The Most Important Thing You Should Know About Me [or My Company]: Someone who stumbles across this post may very well be visiting your site for the first time. (If you're sharing your post effectively across social media, you should hopefully have many first-time visitors!) What's the most essential thing this person should know about you and/or the business you're running? Maybe it's something unique about your service, or the culture of your company, or your values. Whatever it is, highlight it in this post. Curiosity will earn you clicks.
4. [Business Name] Rocks!: I mentioned my affinity for '90s jams. If you're a music lover too, why not share your latest playlist on your blog? If you work with other people, you can feature their playlists, too! Just remember not to include actual music files, because copyright matters. And if you're not an audiophile, consider tweaking this post idea to feature a movie that changed your life, the best book you read this month, anything that lets you show something that inspires you.
5. How [Business Name] Can Make Your Life Easier Right Now: Practically every business solves a problem - it fulfills a need, even if that need is only for a quality company to provide a particular product or service. Why not frame a post as a description of the way, or a list of ways, your company simplifies your customers' or clients' lives, alleviates their stress, or takes something off their plate? It's a selling point, sure, wrapped in a message of altruism.
We'll be back to our regular posts next week, and be sure to watch for our next round of blog topic suggestions in the first week in August!