"I feel like I'm always saying the same thing."
"I can't think of anything to post about, so I just read."
These are just three of the common social media challenges we hear from our clients. As adept as many of us are at using social media for personal reasons (super easy when you know all the people in your network and you can post banal things about your dinner - there's someone on your list who's bound to "like" anything you share, right?), coming up with content for your business accounts can be much harder.
After all, we're not always sure who's following our accounts, and without spending a ton of time tracking analytics and click-throughs, we're likely not going to know which kinds of posts our audience enjoys the most.
With that in mind, variety is key.
Using an editorial calendar is a great away to ensure your social media posts are balanced and diverse. Once you've created one of those for your use, the next big step is actually selecting content to post.
Here are a handful of types of posts you may want to incorporate into your social media plan:
- Status update of what you're currently doing (a Facebook/Twitter standby)
- Events/activities you'll be attending
- Commentary on hot-button issues or topics in your industry
- Tips and tricks your customers can use
- Tagging colleagues, vendors and clients to acknowledge them
- Thoughtful wishes around the holidays or other milestones
- Announcements of company news, sales, promotional offers
- Photos of your work: portfolio item, product, design, blueprint, event setup, etc.
- Photos of your environment: office/studio/retail space, exteriors near by, pretty views
- Photos of your team: behind-the-scenes with your people at work and at social gatherings
- Photos of your accomplishments: awards, media mentions
- Graphics of motivational quotes or other business-related quotes (from leaders, authors, etc)
- Graphics of your own quotes (best for those with active blogs, published books or speeches)
- Graphics with tips or advice for clients
- Graphics announcing promotional deals or other offers
Third-Party Content Based
- Sharing colleagues' photos and statuses
- Sharing articles and blog posts you find interesting
- Sharing your own old posts if they're relevant once again (or in a nostalgic context)
Hopefully these suggestions help to get you unstuck. If revitalizing your social media content is just too much, though, creating interesting and engaging content calendars is just one of the social media services we offer at Firebrand Messaging! Don't hesitate to let us know if you can use a hand!