One of the most common questions I'm asked by my new blogging clients, as well as business I owners I coach, is whether they need to create a supply of posts before going "live." Some have the idea of backdating their posts so that their shiny new blog doesn't look quite so new; others seem to fear that they won't keep up with their blogging if there's the pressure to maintain it after that initial post.
If you do choose to start your blog with a few posts already under your belt, I'd definitely recommend saving your best content for later, once you've really started promoting your blog, driving traffic and building a following. Because, while some people may love your blog enough to pore over the archives and read every post, that's going to be a small number. That's just reality. Better to put decent content, but not your more genius advice and fascinating insights, into those initial posts and then share the really good stuff once people are reading.
If you're planning to blog as you go, and are doing it yourself, I can't recommend an editorial calendar strongly enough. Mapping out your topics in a strategic way is the best thing you can do for yourself in terms of making blogging easier, keeping your topics balanced, and leveraging your clients' buying habits to make your blog as effective as possible. Check out this past post for tips on developing an editorial calendar.
Whatever launch strategy you choose, we're always happy to take blogging off your plate altogether - check out our services page for more information and let us know how we can help!