(A quick derail, though, if I may...on the topic of goals, one of my other business ventures, WeddingIQ, is hosting a September Step-It-Up Challenge. It's geared toward wedding businesses, but as its co-creator, I can promise it's also relevant to lots of other business types as well, especially those in creative and/or service-based industries. And whether or not you complete every task, I can promise you'll be leveling up your marketing and operations just in time for autumn to roll in. Cool, right? Follow along with each day's mini-challenges on the WeddingIQ Instagram, and you could win some cool swag, too. Full details on the WeddingIQ blog here.)
Now, back to our regularly rescheduled blog inspiration...here are 5 topics for you to write about in September, one for each week:
1. What You Can Accomplish in 5 Minutes Today: Inspired by my own WeddingIQ challenge, this is your opportunity to offer your professional advice in a tiny, bite-sized chunk that customers and clients can implement immediately. If you're a technology consultant, maybe you can direct readers to a Google Webmaster tool to help them check their site's mobile compliance. If you're a wellness coach, guide your readers through an easy 5-minute meditation or suggest a simple exercise they can do that very day. If you're a fashion designer, name a few pieces your readers should purge from their closet this minute. The possibilities are endless, and people love to make positive changes without a huge time investment.
2. If I Wasn't Doing This, I'd Be _________________: Give your readers some insight into the things you love besides your current business. In today's world, people want to connect with businesses (and their owners) on a more human level - this is true even in in industries that aren't particularly "warm and fuzzy." Are you a passionate scuba diver? Have you always wanted to sail around the world? Do you dream of being a professional reality TV recapper? Whatever your passion, consider sharing it with your audience: it's a big step toward authenticity and toward attracting the right kinds of people to your business.
3. A Love Letter to My Dream Client: Expanding on the topic of attracting the right kinds of people - why not address them directly? I'd recommend writing this in second person (directed to "you," with you being the reader of the post, and presumably, the dream client you're seeking). Let your dream clients know exactly why they're so dreamy to you - maybe it's their personality, maybe it's their love of your type of product or service, maybe it's some unique quirk to them. This is an extremely effective means of letting your target clients identify themselves in your writing, and hopefully, reach out to you to do business. (I'm actually so excited by this topic, I may tackle in in a future post of my own. Will you recognize yourself in what I write?)
4. Our Unsung Hero: This may vary by industry, but perhaps there's someone on your team who always represents your company well, is unfailingly reliable, and keeps things running smoothly. It could be a designer, a delivery driver, an administrative assistant or an executive - but the idea with this post is to acknowledge someone whose efforts often go unnoticed. This is a great way to honor that person and give your readers a glimpse into the great team dynamics in play at your business.
5. How We Give Back: Philanthropy is a big part of many businesses' culture, as well as many business owners' personal values. What causes and charities does your business support? Consider giving them a public shout-out via your blog and/or social media - not only does it bring attention to some very worthy organizations, but it also personalizes your company and gives customers another way to relate to you. (As an example, my DJ company places a high priority on supporting organizations related to marriage equality and LGBT rights, while my own personal brand is aligned with the causes of supporting women entrepreneurs, advocating for children in the foster care system, promoting the acceptance of autism (e.g. NOT Autism Speaks) and other neurological differences. I love connecting with colleagues and clients who share my passion for one of these issues, and I imagine you'll experience the same if you blog about your philanthropy or volunteerism.
Here's wishing you a month of great business blogging - and if you decide you'd like someone else to churn out these fabulous posts and more on your behalf, don't hesitate to reach out!