I don't know about you, but this particular season has always been an energizing one for me. Maybe it's because of the association with school starting (okay, that's September...August, actually, where I live). Maybe it's the beautiful colors. Maybe it's the excitement of the holidays approaching. Whatever the reason, I always feel motivated to make positive changes to my business, including my blog.
For many people, though, the personal commitments that come with the last few months of the year can make keeping up with blogging overwhelming, to say the least. With that in mind, here are four post topics, one for each full week in October, that hopefully will make it easier this month:
1. Why I Really Do This: Personal posts aren't easy for everyone to write. While some of us (like me, a classic over-sharer) are an open book, others are more private by nature, and that's totally okay. Still, there's real value in sharing some personal things about yourself as a business owner - it humanizes you, gives your readers something meaningful with which to connect, and can help draw in the clients and customers most likely to like and respect you. For this post, consider sharing something about what drives you. Maybe it's your kids. Maybe it's your commitment to raising funds and awareness for a particular cause. Maybe it's a passion for travel. Whatever it is, present it in authentic way and it will be a post your readership will treasure.
2. If I Had It to Do Over: This post is kind of personal, too, but in a totally different way. Here, you're sharing a lesson learned in business - this kind of humility is great, because it demonstrates you're aware of ways you could improve. Did you make a mistake early on that you wish you could correct? Were some of your assumptions off-base? Is there a trend or innovation you wished you'd embraced earlier? Write about it here.
3. How to Get More Value Out of [Service/Product}: Few things in business come across more benevolent than when you tell your customers how to have a better experience with the service or product you sell. How can they maximize the benefits of having bought from you? If you sell a product, maybe there's a user tip or trick you can share, or a way they can customize the product to suit them better. If you're a service-based business, maybe you can offer some hints about how to make the process of working with you easier or more streamlined.
4. Brands (or Businesses) That Inspire Me: Are you brand-loyal? Are there companies out there that you feel really demonstrate the level of quality, service or integrity to which you aspire? Maybe you love Apple's innovations, Nordstrom's customer service, Zappos' company culture, or Ritz-Carlton's employee empowerment. Sharing information on the businesses that move you can say a lot about your priorities, and your customers will learn more about you in the process.
Now that you know what to write, it's time to jump in and start writing! Can't wait to read your posts this month!