Four business blog post ideas for August:
1. [Industry] - A Buying Guide: Providing impartial purchasing advice is one of the most valuable types of content out there. By sharing your insider knowledge of sales tricks and traps, and ideas for how buyers can get the most out of their purchase, you're building your credibility as an expert as well as improving the perception of your company. Bonus: buying guides make great value-add content for your website or as part of an opt-in for your email list!
2. I Used to Suck at This: Okay, maybe you wouldn't use the word suck on your business blog, like I would. But there is tremendous value in sharing the story of your humble beginnings. If your current service or product offerings required you to develop a skill from nothing, or to form habits that were challenging for you, by all means, tell the world! You'll seem more relatable, and prospective clients and customers won't feel intimidated.
3. My Dream Client - A Case Study: Like attracts like, and when you're candid about the kinds of clients and customers you truly love to serve, it does great things for your business. Consider profiling a specific client you've worked with recently. Share some background on their business, their needs when they approached your company, the process of working with them, the problems you solved for them, and what made them so fantastic. (And be sure to link to them in the post and tag them on social media - they'll be infinitely more likely to share your post and drive their fans and followers to your site!)
4. 5 Things: This is probably the easiest post in the world to write. Gather the core members of your team and have each person list 5 things about themselves, within a particular category. It could be anything - 5 things I always carry with me, 5 things you'd never guess by looking at me, 5 things you'll find in my refrigerator now, 5 things recorded on my DVR. The point is humanizing your staff to clients and customers, and injecting a little humor into your blog. (Have you noticed business blogs can be a little dry?)
5. Our Mission: This is another easy one, provided you already have a mission statement that guides your company. (If you don't, stop worrying about your blog - or outsource it to someone awesome - and get cracking on developing a foundation for your company's culture and service!) Sharing your company's mission, philosophy and/or values is a great way to turn casual fans of your business into ambassadors of your brand. It gives customers something with which they can connect on a very meaningful level, and it sets you apart from all the companies whose focus is solely on the product or service.
We'll be sharing more great ideas for your business blog posts in September, and we can't wait to see what you write!