I know, it's painful to realize you've missed something so obvious. We're just going to go ahead and blame your web developer. After all, he or she should've thought of this stuff, while you were busy doing the really important work. Does that feel better?
So what can you do to make your social media accounts more accessible to your website visitors?
1. Have social media buttons on your site. Most website themes and templates these days have buttons/icons already built in - you just need to pick which social media platforms apply to your business, add the unique links to your social media accounts (e.g. NOT just "Facebook.com") and then activate. If your site doesn't have these, you can create your own, manually. Go to a site like Iconfinder, save the icons you want, then drop them onto your site as images, linking each icon to the appropriate platform - again, using your own unique social media accounts and not the general URL. You can see an example of this on the contact page for one of my other sites, WeddingIQ.
2. Ensure all of your social media accounts are instantly identifiable. The options for customization will vary by platform, but get the most out of each of them: add your full business name, your physical address (or at least city/state/country), your website, a description of your business, and links to your other social media accounts wherever possible. Funny enough, my DJ company shares a name with an Italian music television station, and even though our social media accounts are all clearly branded and personalized, we still get a myriad of hilarious tweets and comments ("Play Justin Bieber!" in Italian, anyone?) and a variety of interesting European followers. I can only imagine how crazy it'd be if we didn't include so many identifiers on our accounts.
3. Promote your social media in a variety of ways. Link to your social media accounts in some of your blog posts. Include social media handles in your bios on guest blog posts and other media opportunities. Use the occasional tweet to direct people to your Instagram account, or post a Facebook status suggesting your fans follow you on Twitter. Consider creating fun graphics to promote your social media presence. The idea is to inspire people to connect with you in a variety of ways, which takes a little hustle.
Of course, once you've built up your social media presence, you'll need to please your followers with great post content and live interaction - that's where we can help! Let us know if you'd like more information on how we can unburden you of your social media management. We're always glad to assist.