When I started this company, I envisioned our greatest selling point would be the time we save business owners - the fact that we take their blogging and social media off their plate, freeing them up to do other things - seemed like it would resonate with lots of busy folks.
And it did. Our initial clients, the first ones to sign with our company, were dying to outsource; they wanted nothing to do with their own blog and social media. Of course I was excited to have them on board - it's incredibly validating when someone supports your business idea and wants to work with you! On the other hand, I didn't yet know what I really wanted to do with this company, or whom I'd want to work with most. All part of the journey, right?
They're invested. Truly invested. In their business, in their brand, in their clients. They're dreamers. They're goal setters and goal achievers. They care about how their business is portrayed, and that includes their online presence.
As an 18-year businessperson and 13-year business owner (not to mention a professional business speaker, writer and coach), I probably should have predicted that this kind of person would become my ideal client, but I'm honest enough to say that I didn't.
In a nutshell: when it came to the people I want to work with most, I overestimated the convenience factor and underestimated the collaborative factor.
And when it came right down to it, I realized something I should have known sooner. I don't want to convince people to care. I don't want to have to sell people on something that matters so much. Frankly, I don't want to take money from people who don't actually value what I'm bringing to the table, and to their business.
Whew...that's a really long introduction for what was supposed to be the point of this post: the changes I've made to Firebrand Messaging!
As you explore the site, you might notice that I've changed up the information quite a bit - especially the description of my services and how I can help your business to shine. Some of the changes include:
- I added lots more information on my copywriting service, because this is something I really LOVE to do! When I started Firebrand Messaging, I thought I'd focus almost entirely on blogging and social media, accepting only a few jobs for other types of writing projects. Fast forward a few months and I couldn't make the changes quickly enough - I've had a blast working on some great businesses' website copy, writing incredible and authentic-sounding professional bios, crafting super-engaging newsletters and email blasts that motivate people to click, and more. I want to do more of that kind of work, so I'm showcasing it more on my site. Click to read all about my content creation services, including lots of sample packages.
- I changed up my blogging and social media packages a bit. My blogging plans now focus more heavily on the "thought leader" posts that share your expertise and build your credibility within your industry - something I think differentiates me from other "ghost bloggers." My social media plans, on the other hand, now focus on content inspiration, third-party content for sharing, and custom branded graphics. Basically, I take the work out of what to post and when, and you can go crazy with the actual posting. (And for clients in need of help both with their blog and their social media, I still offer discounted bundles!)
- I created an entirely new onboarding process for new clients, which will make our working relationship - and the content I create for you - infinitely stronger. I want to know everything about you, your business and your brand, and I want the process of working together to be manageable and productive for both of us. I'm really excited for what new clients of Firebrand Messaging are going to experience!
- Finally, I made some navigational tweaks to the site - created a few new pages, moved some things around, expanded some text, that kind of thing. I just can't leave well enough alone!
Nothing's really changing for my existing clients (unless they see something on the updated site that they like!), and new clients will experience some great new things. I'm really excited for what I fondly call "Firebrand Messaging 2.0," and I hope you are, too! Please reach out if we can be of service to you with your next copywriting project, your blog or your social media plan!