Of course, another thing that's an integral part of any business is a healthy dose of trial-and-error. It's important to always be monitoring your clients' needs and wishes and make adjustments as you go, if you want to keep people (which I do!). And, after careful consideration, I decided to revamp our social media offerings to better serve busy business owners. I'm really excited about the change!
So I thought: how can I provide just as much convenience and quality, while leaving the posting in my clients' capable hands?
My solution? Make content sourcing my primary social media service.
Here's what that means for you, the prospective Firebrand Messaging client:
- For any of my social media packages, I'll create a custom editorial calendar for you, with suggested posts for each day. You pick the platforms you use for your business (Facebook, Twitter, Instagram, LinkedIn, Google+ or any combination!) and you decide how often you want to post: daily, 3x/week, every weekday, whatever works for you. I'll come up with a mix of interesting, relevant post topics for you, and then you can use that editorial calendar as your "cheat sheet" throughout the month. No more drawing a blank on content ideas. No more overloading your fans and followers with too much of one post category. Your content will be high-quality and will appeal to your target audience.
- For my upgraded package, I'll also provide a text file with specific content to post: links to interesting articles, quotes by authors/leaders/thinkers/entertainers you love, tidbits of advice, whatever suits your preferences. You won't need to go digging for things to post - they're right at your fingertips.
- For the premium package, I'll also create a set of custom branded graphics for the days on the calendar that call for them. Your tips, quotes, announcements and other content will be beautifully displayed in graphic format (in your brand colors, with your logo), suitable for social media posting to any platforms you choose. Graphics are a great attention-grabber and have immense sharing value. With this package, you'll receive a zip file or Dropbox folder full of graphical goodness, ready to post!
Social media packages are still available at a discounted rate when bundled with our blogging services. And I'm not forcing any changes on my existing clients - they'll still have access to the same packages they've enjoyed from the beginning, for as long as they want them. And if you're seriously interested in having me post your content for you, and/or engage with your fans and followers, I'm still more than happy to add that as an option - we can discuss a custom rate when we connect. (After all, I'm still a believer in the importance of interaction, and in saving business owners time - I just want to help in the most value-packed way possible.
Ready to discuss your social media needs? Take a look at our new packages, and then reach out so we can chat about your unique needs. I can't wait to help you develop a social media presence that helps your business shine!